Privacy policy

Effective Date: 16th June 2026

1. Introduction

At Lady Lyka, your privacy is important to us. We understand that shopping for intimate wear and apparel is a personal experience, and we are committed to handling your information with care, respect, and confidentiality.

This Privacy Policy explains how Lady Lyka collects, uses, stores, and protects your information when you visit ladylyka.com, create an account, place an order, interact with our website, or contact us. By using our website, you agree to the practices described in this Privacy Policy.

2. Information We Collect

Information You Provide

We may collect information that you voluntarily provide, including:

• Full name

• Email address

• Mobile number

• Billing and shipping address

• Account information

• Product preferences and wishlists

• Reviews, feedback, and customer service communications

• Any other information you choose to share with us

Information Collected Automatically

When you visit our website, certain information may be collected automatically, including:

• Device and browser information

• IP address

• Operating system information

• Pages viewed and time spent on the website

• Products viewed, saved, or added to cart

• Website activity and browsing behaviour

Information from Trusted Service Providers

We may receive limited information from trusted partners that help us process payments, deliver orders, provide customer support, improve website performance, and operate our business efficiently.

3. How We Use Your Information

The information we collect is used only for legitimate business and professional purposes, including:

• Processing and fulfilling orders

• Delivering products and sharing shipping updates

• Managing customer accounts

• Providing customer support

• Improving our website and customer experience

• Analysing website performance and usage trends

• Sending order confirmations and service related communications

• Sharing updates, offers, new launches, and marketing communications where permitted

• Preventing fraud and protecting the security of our website

• Complying with applicable legal and regulatory requirements

Lady Lyka does not sell, rent, or knowingly share customer information with unauthorised third parties for their independent marketing purposes.

4. Confidentiality of Customer Information

We understand that purchases of intimate wear and apparel are personal in nature.

Lady Lyka is committed to maintaining the confidentiality of customer information. Information shared with us is handled with discretion and used only for business purposes related to serving our customers and improving their experience with our brand.

Any website, communication, social media account, individual, or organisation falsely claiming to represent Lady Lyka without our authorisation is not affiliated with us. We are not responsible for information voluntarily shared with unauthorised parties.

5. Payment Security

All online transactions are processed through secure and authorised payment service providers, including Razorpay and other approved payment partners that may be introduced from time to time.

Payment providers use industry recognised security measures designed to protect customer payment information.

Lady Lyka does not store complete credit card, debit card, banking, or payment credentials on its servers.

For UPI, net banking, wallet, and other digital payment methods, payment credentials are processed directly by the respective financial institutions and payment providers.

6. Cookies and Similar Technologies

Lady Lyka uses cookies and similar technologies to improve website functionality, enhance customer experience, analyse website performance, and support marketing activities.

These technologies help us:

• Maintain secure website operations

• Remember customer preferences

• Keep shopping carts active

• Understand website usage patterns

• Improve website performance

• Measure the effectiveness of marketing campaigns

The cookies used on our website may include:

Essential Cookies

These cookies are necessary for the website to function properly and cannot be disabled through our systems.

Analytics Cookies

These cookies help us understand how visitors interact with our website and help us improve performance.

Marketing Cookies

These cookies help us deliver relevant advertisements and promotional content.

Preference Cookies

These cookies remember your settings and preferences for a smoother browsing experience.

You may manage certain cookie settings through your browser. Disabling cookies may affect some website functionality.

7. Third Party Services

To provide our services efficiently, we may work with trusted third party service providers, including:

• Payment service providers

• Shipping and logistics partners

• Technology and website service providers

• Marketing and communication platforms

• Analytics and performance measurement tools

These providers are permitted to access information only as necessary to perform services on our behalf and are expected to maintain appropriate confidentiality and security standards.

8. Data Security

Lady Lyka takes reasonable technical and organisational measures to protect customer information from unauthorised access, misuse, disclosure, alteration, or loss.

Security measures may include:

• Secure website technologies

• Access controls

• Restricted administrative access

• Secure transmission of information where applicable

• Ongoing monitoring and security practices

While we take reasonable precautions to protect information, no method of electronic transmission or storage can guarantee complete security.

9. Data Retention

We retain information only for as long as reasonably necessary to provide our services, maintain business records, comply with legal obligations, resolve disputes, and enforce our policies.

10. Children's Privacy

Lady Lyka does not knowingly collect personal information from children in a manner prohibited by applicable law.

If we become aware that information has been collected contrary to applicable legal requirements, we may take appropriate steps to remove such information where reasonably practicable.

Parents or guardians who have concerns regarding information submitted by a child may contact us for assistance.

11. Policy Updates

Lady Lyka may update this Privacy Policy from time to time to reflect changes in our business practices, technology, operational requirements, or legal obligations.

Any updates will be published on this page. Continued use of our website following such updates constitutes acceptance of the revised Privacy Policy.

We encourage customers to review this page periodically.